Use Three Trust Seals to Grow Your Business

When creating a secure website for your online business, it is crucial that you are PCI Compliant and that you boldly display a secure trust seal on your website. Secure trust seals comfort your customers to let them know that you care about their privacy and security.

What many business owners don’t realize is that there are actually a few of different types of trust seals, depending on what kind of image you want visitors to have of your business. My goal is to help you understand three different types of trust seals so you will be able to create the most trusted website for your online business, thereby increasing your online profits.

1.      Privacy Seals. A privacy seal supplies a company with a privacy policy that best suits the needs of your specific business practices and those of your potential clients. Displaying a privacy seal on your company’s website helps your business identify potential privacy threats.

2.      Business Identity Seals. This seal is also known as a Verified Existence Seal. The business identification seal verifies your business’ legal name and actual existence of your business by verifying multiple parameters such as the contact details, address of the company headquarters, and key management details. These seals help build the trust of your consumers. It comforts potential clients by letting them know that your business is professional and legitimate.

3.      Security Scanning Seals.These are the most popular and widely known type of trust seals. Trust seals verify that you are running credit card transactions securely by displaying an approved SSL Certificate. Security Seals also require server verification or security scans to preform daily examination of your hosting server. These scans eliminate hackers and verify that the information you run on your website is kept secure.

When your online customers see these Security Seals on your e-commerce website they automatically feel more secure. These Security Seals have been proven to increase profits by at least 10% because they build a more secure, trusting relationship with online consumers. They protect your computer, software, gateways and website from hackers and threats to help you run a more secure online business.

Knowing the differences between the three main types of Trust Seals is crucial to having a more successful online business. Displaying Privacy, Identity, and Security Seals will help business owners create a more efficient and trusting website and will help inform your customers that you care about the safety of their online purchasing experience. When customers feel secure they are more willing to purchase your online products and services which helps increase revenue and profits. 

Stop Hackers with Security Scanning and Trust Seals

On June 1^st a recent poll went out to see what techniques work the best to help online business owners make more money online and stop hackers at the same time. The verdict was: display trust seals. “Trust Logos that clearly convey the safety status and last scan date of your website” was voted the #1 way to be more successful online.

With this survey, they also found that security focused trust seals increased conversions by more than 10% and they learned that displaying the seals was a simple process to implement.

So how can having a trust seal on your website help stop hackers from visiting your site and simultaneously bring you more online business?

Trust seals provide a level of confidence and trust to your online consumers. When your trust seal also shows the last date your website was scanned, this increases that level of trust even more, (as long as this stays up to date). You will also want your trust seal to state that your website security scan and trust seal is active.

All of these things ensure your potential customers that you care about their online safety and that you want them to know that their personal information is not going to be compromised. When your consumers feel this sense of safety, they are 90% more willing to buy your products. Because of this, your conversion rate (amount of sales) automatically increases. 

By having a secure, up-to-date trust seal, hackers will move on to less intimidating sites – just like robbers who see signs that the house has a security system move on to the next house. When computer hackers and online identity thieves see that your website is secure, has recurring security scans, and is up-to-date, they move to a site that isn’t safe – that’s easy to break into. They know that their opportunities to successfully hack a scanned website are difficult at best.

Trust seals can literally save your business. They get rid of online hackers and they are guaranteed to increase your online conversion rates by a minimum of 10%.