On June 1st a recent poll went out to see what techniques work the best to help online business owners make more money online and stop hackers at the same time. The verdict was: display trust seals. “Trust Logos that clearly convey the safety status and last scan date of your website” was voted the #1 way to be more successful online.
With this survey, they also found that security focused
trust seals increased conversions by more than 10% and they learned that
displaying the seals was a simple process to implement.
So how can having a trust seal on your website help stop
hackers from visiting your site and simultaneously bring you more online
business?
Trust seals provide a level of confidence and trust to your
online consumers. When your trust seal also shows the last date your website
was scanned, this increases that level of trust even more, (as long as this
stays up to date). You will also want your trust seal to state that your website
security scan and trust seal is active.
All of these things ensure your potential customers that you
care about their online safety and that you want them to know that their personal
information is not going to be compromised. When your consumers feel this sense
of safety, they are 90% more willing to buy your products. Because of this, your
conversion rate (amount of sales) automatically increases.
By having a secure, up-to-date
trust seal, hackers will move on to less intimidating sites – just like
robbers who see signs that the house has a security system move on to the next
house. When computer hackers and online identity thieves see that your website
is secure, has recurring security scans, and is up-to-date, they move to a site
that isn’t safe – that’s easy to break into. They know that their opportunities
to successfully hack a scanned website are difficult at best.
Trust seals can literally save your business. They get rid
of online hackers and they are guaranteed to increase your online conversion
rates by a minimum of 10%.
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