Use Three Trust Seals to Grow Your Business

When creating a secure website for your online business, it is crucial that you are PCI Compliant and that you boldly display a secure trust seal on your website. Secure trust seals comfort your customers to let them know that you care about their privacy and security.

What many business owners don’t realize is that there are actually a few of different types of trust seals, depending on what kind of image you want visitors to have of your business. My goal is to help you understand three different types of trust seals so you will be able to create the most trusted website for your online business, thereby increasing your online profits.

1.      Privacy Seals. A privacy seal supplies a company with a privacy policy that best suits the needs of your specific business practices and those of your potential clients. Displaying a privacy seal on your company’s website helps your business identify potential privacy threats.

2.      Business Identity Seals. This seal is also known as a Verified Existence Seal. The business identification seal verifies your business’ legal name and actual existence of your business by verifying multiple parameters such as the contact details, address of the company headquarters, and key management details. These seals help build the trust of your consumers. It comforts potential clients by letting them know that your business is professional and legitimate.

3.      Security Scanning Seals.These are the most popular and widely known type of trust seals. Trust seals verify that you are running credit card transactions securely by displaying an approved SSL Certificate. Security Seals also require server verification or security scans to preform daily examination of your hosting server. These scans eliminate hackers and verify that the information you run on your website is kept secure.

When your online customers see these Security Seals on your e-commerce website they automatically feel more secure. These Security Seals have been proven to increase profits by at least 10% because they build a more secure, trusting relationship with online consumers. They protect your computer, software, gateways and website from hackers and threats to help you run a more secure online business.

Knowing the differences between the three main types of Trust Seals is crucial to having a more successful online business. Displaying Privacy, Identity, and Security Seals will help business owners create a more efficient and trusting website and will help inform your customers that you care about the safety of their online purchasing experience. When customers feel secure they are more willing to purchase your online products and services which helps increase revenue and profits.